Business is tough for most small businesses, and for some it is really tough. The time, effort, and energy needed to succeed can all be for not if you have a bed website. For most small businesses, your website is the first impression your customers will have of you. It sends an immediate message of confidence, or lack thereof. It can motivate engagement and conversions, or it can send people away. Your website may be what’s standing between you and success. If your website is costing you money, don’t worry – you’re not alone. In fact, nearly two thirds of small businesses report that their website is a financial drain. Things includes the cost to run it along with it performing poorly. So here are 5 ways your bad website is costing you money.
1. You're losing customers.
Fresh websites are customer magnets! Your website is the first impression customers get when deciding whether to do business with you. Make sure it’s up-to-date, well-designed, and user friendly – otherwise it can create a negative impression that will cause prospective customers to look elsewhere. Keep your customer engagement high with an attractive web presence that meets their needs. You don’t want them choosing competitors instead of you because of something as avoidable as a lackluster website!
2. You're missing out on opportunities.
A good website can help you snag new business opportunities that you might otherwise miss out on. If your website is poorly designed, it’s not going to make a good impression on potential partners or investors.
When it comes to snagging new business opportunities, there’s one element you can control that could make or break customer conversions, and that’s your website. A website with a strong design will make a powerful first impression and reach your target audience quickly and effectively — allowing you to grab those opportunities you never knew existed! To get the most out of your customer journey, have confidence in knowing that your web presence is delivering the best possible customer experience. That way, you won’t miss out on any amazing opportunities.
3. You're wasting money on advertising.
An effective website can be a powerful marketing tool, helping you reach more customers at a lower cost than traditional advertising methods like print or television ads. If your website isn’t doing its job, you’re effectively throwing money away on advertising that could be better spent elsewhere.
When marketing, it’s important to understand the marketing ROI — return on investment — to determine which marketing activities are worth investing in. Unfortunately, if you’re dumping cash into traditional advertising methods like TV spots or newspaper ads without an effective website in place, you’re not getting a positive ROI – you’re flushing money down the drain! Investing in an amazing website will help you grow your customer base and unlock marketing potential that traditional advertising can’t match. So cut the cord with traditional advertising and invest resources back into your site – You won’t regret it!
4. You're losing credibility.
In today’s digital world, having an outdated or poorly designed website makes it difficult to build trust and credibility with potential customers. If your website doesn’t inspire confidence, people are less likely to do business with you.
Don’t let an outdated website be the anchor to your brand authority! In this digital world, designing a captivating and professional website is integral in inspiring trust and confidence among potential customers. Developing an online presence that demonstrates brand authority is a great way to engage existing customers and draw in new ones. Invest in a reliable web designer, build trust with quality content, and create credibility that leads to customer loyalty. Take charge of your brand’s presence—your successful future awaits!
5. Your website is not mobile friendly.
Don’t fall into the trap of thinking your business website will only be viewed on a desktop or laptop computer. Your target audience is mobile, regardless of your business model. Websites that are not mobile friendly get lower ranks by Google and can cost you valuable SEO.
Don’t be left behind in the mobile game—nowadays, it’s more than just another way to access the web; mobile usage is here to stay. You don’t want your business website to be a dinosaur, so make sure it’s been optimized for mobile users. Also bear in mind that Google considers whether a site is mobile friendly when determining search engine rankings: if you fail this test, you’re missing out on valuable SEO points. In other words, take control of your future and get with the program—mobile friendly websites are where it’s at!
If your website is anything less than amazing, you’re doing yourself and your business a disservice. An outdated or poorly designed website can cost you customers, opportunities, money, credibility, and even employee productivity. Don’t let your business suffer any longer – get your company website optimized today.