The marketing landscape is always changing and evolving. To stay ahead of the competition, small business owners must be aware of the current trends and be prepared for what’s coming next. Take Texas as an example, businesses in major cities like Dallas, Ft. Worth, along with those in smaller suburbs like Granbury, Godley, Burleson, and Benbrook, need to take advantage of the increasing population. So, what should small businesses expect from their marketing strategies in 2023? Let’s look at 8 key trends that are predicted to shape the future of small business marketing.
1. AI-driven Automation
AI-driven automation is predicted to have a major impact on small business marketing in 2023. Automating mundane tasks such as data entry, customer service, and email campaigns will free up time so marketers can focus on more creative projects. AI-driven automation also helps ensure accuracy and consistency across all channels and platforms, making it easier to track ROI and optimize campaigns.
2. Voice Search
The popularity of voice search continues to grow as more consumers turn to virtual assistants like Alexa and Google Home for assistance. As a result, businesses should begin optimizing their content for voice search by using natural language and long-tail keywords that are specific to spoken queries. Doing this will help ensure that customers find your business when they ask questions via voice search.
3. Visual Content
Visual content has become increasingly important in recent years, with many marketers seeing success by utilizing visuals such as videos, infographics, GIFs, and photos on social media platforms like Instagram or Twitter to engage with their audience. In 2023, we expect visual content to continue being an important part of any successful small business marketing strategy.
4. Video Ads
Video ads are continuing to gain traction among advertisers due to their high engagement rates and ability to reach a wide audience quickly and effectively. With more people consuming video content than ever before, now is the perfect time for businesses to invest in video ads as part of their overall marketing strategy.
5. Social Media Influencers
Having influencers promote your product or service on social media can increase brand visibility while helping you reach new audiences that may not have been exposed otherwise. Researching potential influencers who align with your brand values can help you create successful campaigns that drive real results.
6. Personalization
As consumers continue becoming increasingly accustomed to personalized experiences, personalizing your messaging will become even more important in 2023. Utilizing customer data such as preferences, purchase history, location, etc. can help you create tailored messages that resonate with customers on an individual level.
7. Augmented Reality
Augmented reality (AR) has been gaining momentum over the past few years, but it’s expected that AR – powered experiences will become even more popular in 2023 . Integrating AR into your marketing efforts could help you engage customers with an immersive experience unlike anything they’ve seen before.
8. Data-Driven Decision Making
Having access to data-driven insights gives marketers the power to make better decisions about their strategies based on actual performance metrics instead of guesswork. By investing in data analytics professionals, businesses can leverage these insights into actionable plans which can lead them towards achieving greater success in 2023.
Small business owners need to stay ahead of the curve if they want their companies succeed over the long term —and that means keeping up with the latest trends in digital marketing! We’ve looked at 8 key trends —from AI-driven automation and voice search optimization all the way through augmented reality —that we think will shape the future of small business marketing over the next few years. By leveraging these trends now, small businesses can set themselves up for success well into 2023 and beyond!