business development

Value Your Brand Identity

Your brand identity is the sum total of everything you are as a company. This includes the quality of your product/service, how you communicate to and with your customers, your expressed and perceived values, your brand’s visual identity, and how you treat others. It is more than your reputation; it is the metric by which you are deemed worthy, or not, of your customer’s trust and business.

We have the single goal of making your business measurably better.
Daniel Jordan
Founder | Lifted Gaze

What is the Business Development Process?

A business development process is the combination of steps your business takes to grow effectively, boost revenue, improve relationships with leads, and more. These steps are what our business development team will work on every day.

By working through your business development process, you will have a strong understanding of your organization-wide goals, sales targets, current business situation, who your target audience members are, and more.

Business Development vs Sales

Business development is the process that helps your company establish and maintain relationships with key demographics, learn about your buyer’s personas, increase brand awareness, and seek new opportunities to promote growth.

In contrast, sales teams sell your product or service to customers and work to convert leads into customers. Business development-related work simplifies the work of a salesperson or sales manager.

Business Blind Spots

The following are some the most common areas of opportunity that improve business operations

Measurable Performance

A business should come up with realistic and actionable means of measuring its business milestones. The process of measuring performance starts from the goal-setting stage. 

Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward an intended result. KPIs provides a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most. As Peter Drucker famously said, “What gets measured gets done.”

Managing with the use of KPIs includes setting targets (the desired level of performance) and tracking progress against that target. Managing with KPIs often means working to improve leading indicators that will later drive lagging benefits. Leading indicators are precursors of future success; lagging indicators show how successful the organization was at achieving results in the past.

Cost of Being Inefficient.

Is your business adding to these totals?

Avg Profit Loss
Avg Productivity Loss
Daily Time Wasted
Weekly Meetings


We would love to explain how we approach each one of our partner’s with proven plans for success.