This idea expands the concept of KPIs (Key Performance Indicators) beyond static metrics. Machine learning empowers us to ask questions about how and why customers interact with your business — and generate answers you can rely on.
Are you optimizing your data?
Data can be extremely critical to a business as it can help define baselines, benchmarks and targets on the path to success. This knowledge has resulted in the realization that regardless of the industry, being able to find, filter, and understand data is crucial to achieving business goals.
No Data Left Behind
With a dedicated team of data scientists and marketing wizards at your disposal, every bit of data is an indispensable piece of the puzzle. Explore how we can put digital intelligence to work across every channel in your marketing strategy and find insight where you might least expect it.
Key Performance Indicators
Digital intelligence expands the concept of KPIs (Key Performance Indicators) beyond static metrics. Machine learning empowers us to ask questions about how and why customers interact with your business — and generate answers you can rely on.
Stop being Reactive and get Proactive
Data isn’t just a record of the past. It’s a roadmap for the future. Massive public data sets allow us to extract underlying patterns and formulate predictive models of upcoming trends. Talk about staying ahead of the curve.
It’s always a good time to optimize. Whether you’re aiming for CRO, CTR, SEO, or something entirely unique, we can spin up machine learning solutions that help you analyze and improve any KPI.
What is CTR & CRO?
Click Through Rate (CTR)
A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.
The Data Process
Roughly speaking, the whole process of data analysis can be divided into three main phases
Collecting and analyzing data. This phase mainly includes superficial analysis of user interactions with the website and evaluation of advertising performance.
Managing the data. This phase includes coordinating responsibilities among different company departments, and managing access to the data.
The art of data processing and management. This phase includes a deeper analysis of the collected data: website user behavior, offline transactions, purchases made over the phone, data from CRM systems.