graphic design

Good graphic design costs...

bad design costs even more.

Graphic Design By Numbers

How consumers rate the value of good design?

%
Impacts First Impression
%
Determines Product Purchase
%
Leave Bad Looking Websites
%
Used Product Videos
Graphic design plays a crucial part in modern brand building.

In today’s world, Digital Marketing and Digital Branding play a key role in the growth of any small business. Hiring a professional graphic designer is a great step to ensure effective graphical representation of your business vision and objectives, thereby helping you in all aspects of Business Development. A graphic designer has the creative skills and knowledge to create unique designs that will give your business an edge over other competitors. Through effective visual communication, they can help you develop a powerful online presence which will ultimately help you achieve the desired results. Therefore, hiring a professional graphic designer is an integral part of implementing successful Digital Marketing campaigns for any small business.

5 Quick Reason for Quality Graphic Design

Graphic design is more than just visual aesthetics; it’s a powerful tool that communicates your brand’s identity, values, and message. Here’s why businesses should be concerned with their graphic design:

1. First Impressions Matter

In a world where consumers are flooded with choices, a well-designed logo or website can make your brand stand out. It’s often the first interaction a potential customer has with your brand, and it needs to make a lasting, positive impression.

2. Enhances Brand Recognition

Consistent and professional graphic design across all marketing materials helps in building a strong brand image. It creates a visual connection between your products or services and your audience, fostering familiarity and trust.

3. Improves Communication

Good graphic design conveys complex information in an easily digestible format. Whether it’s an infographic, a brochure, or a social media post, well-crafted visuals can tell a story or explain a concept in a way that resonates with your audience.

4. Boosts Conversion and Sales

Thoughtfully designed marketing materials not only attract attention but also guide the viewer’s eye and persuade them to take action. Strategic use of colors, images, and typography can influence purchasing decisions.

5. Reflects Professionalism

High-quality graphic design reflects a sense of professionalism and credibility. It shows that your business values quality and detail, enhancing the overall perception of your brand.

At Lifted Gaze Marketing, where “we brand up,” we recognize the immense value of impactful graphic design. Our team of skilled designers is committed to creating visuals that encapsulate your brand’s essence, communicate your message effectively, and align with your strategic goals. Partner with us, and let’s create a visual narrative that connects, engages, and inspires your audience.

Abstract diamond-shaped logo with "LOGO BRANDING" text.

Logo Design

While it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Woman holding camera icon card over her eye.

Business Cards

Not only does it convey important personal contact information, but oftentimes it is also the first exposure to the overall image of the business.

Professionals selecting colors from swatch palette.

Brand Themes

Create a brand design that people actually care about and put yourself ahead of businesses that aren’t using this to their advantage.

Smartphone with branding ad, social media icons floating.

Digital Displays

With powerful display designs you can strengthen brand consistency and visibility, while nurturing leads and tracking performance.

Graphic Design FAQ's

Graphic Design's most Frequently Asked Questions

Graphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.

With so much software out there, it may seem like a graphic designer isn’t needed. A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, we leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.

There are many ways to work with a graphic designer. However, you will want to be prepared to communicate clearly and often about what you want from the graphic designer. The more specific you can be the more likely the final product will reflect your vision. Communicating clearly and minimizing revisions will hold down your expenses. We offer 2 rounds of revisions with most of our graphic design projects.

Anytime you are wanting to communicate visually with your team, customers, etc, you want to use a graphic designer. You will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.

Besides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.

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