marketing

Just because your business is small, doesn't mean your marketing should be!

A small business doesn’t have to settle for small marketing. In today’s digitally connected world, even the most modest of enterprises can achieve expansive reach and significant impact through targeted and strategic marketing efforts. At Lifted Gaze Marketing, we believe in empowering small businesses with big marketing solutions tailored to their unique needs and goals. Leveraging channels like SEO, PPC, social media, and content creation, we help small businesses stand tall among competitors, resonate with their target audience, and grow beyond their size. With the right marketing partner and a growth-driven approach, small businesses can enjoy the vast opportunities previously reserved only to larger corporations, ensuring that size is never a limitation to success and innovation.

Find your target demographics and make them happy.

What does your audience want to see? That’s the question we never stop asking. For many businesses, focusing too heavily on internal goals can make it difficult to visualize what your audience finds engaging. We help our partners solve this problem with a combination of expansive research and boundless creatives.

Our Marketing Approach

At Lifted Gaze, our approach to digital marketing is driven by innovation and deep insights into our clients’ unique needs and industries. When working with our clients, we first strive to understand their specific goals, target audience, and brand voice. From there, we develop a tailored strategy, leveraging cutting-edge tools and technologies to create impactful campaigns. Whether it’s SEO, content marketing, social media, or paid advertising, our team ensures that every effort is aligned with our client’s vision and objectives. Transparency and collaboration are at the core of our approach, and we pride ourselves on delivering measurable results that truly elevate our clients’ online presence.

Find Your Audience

We love looking above the marketplace noise and seeing where your true priorities should be. After all, it’s right there in our name. Helping brands and businesses clearly see their audience and how to connect with them is what we do.

First Impressions

Your brand identity is the first point of contact for your business. Let’s make a good first impression. Our performance creative approach offers an effective roadmap for designing, testing, and refining every detail of your campaign. No matter how great our ideas may be, we believe in making them better.

The Pen Is Mightier

Never underestimate the value of the right words in the right place. Great copywriting excites, motivates, and creates lasting connections between brands and audiences. From punchy ad headlines to long-form landing pages, our copywriters craft the messages that speak directly to your customers’ interests.

Emotions Plus Science

Marketing is a beautiful blend of emotions and data. Targeting an audience, finding the most lucrative keywords, understanding the dynamics of bids and budgets, crafting optimized landing pages all while building positive emotional reactions.

Marketing FAQ's

Marketing's most Frequently Asked Questions

Without proper marketing and ensuring your business can be found when someone searches, no one will know about you. Implementing simple, online marketing activities puts your business in front of more potential customers. Your marketing can educate them about the products or services you offer.

The answer to that question is “all the time”.

Marketing is not something you can turn on and off. Marketing also needs to be viewed as an investment, not an expense. Turning on marketing only when business gets slow puts you in a viscous cycle. Although you could spend money on paid advertising to hasten your visibility, it is better to build visibility organically.

Effective small business marketing is not an activity to be done only when things get quiet, but is a process that should be constantly and consistently happening in your business, making your business more visible to those looking for your products and services.

  • You build awareness and brand differentiation for your business by being visible to your prospects and clients;
  • You establish a solid reputation for your business by marketing your expertise through articles and blogging;
  • You distinguish your business from the “competition” by staying visible and promoting your expertise;
  • You can evaluate your marketing efforts by the results you are seeing in your business. If they work, keep doing them; if they don’t work try something else.

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free to the consumer and does not explicitly promote your brand as an ad would.

“Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”

Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Realize Your Marketing Potential

So many business try to run an a social media campaign or local magazine spot without help and without truly knowing their brand identity, their audience, or their data. These same businesses get frustrated and disenfranchised when these efforts fall short of their expected ROI. We want to lift your gaze (see what we did there?) above the noise of your market to help you achieve your goals faster.

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You are so close to getting the Executive Marketing you need.

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