ads and adwords

ppc campaign

Google Ads (aka Google AdWords) are a must.

We hope the Google search statistics tracker on our homepage showcased Google’s awesome power and reach. If you are interested in getting immediate engagement, conversions, and usable analytics, then a well crafted PPC (pay per click) campaign using Google Ads is the best place to start.

But if I have an SEO campaign, why use a PPC campaign?

Phenomenal question, so glad you asked.

Before we answer this amazing question, we want better explain what a PPC Campaign truly is. This may seem remedial for some of you, so feel free to skip to the next paragraph. For those still reading, PPC stands for Pay Per Click, it is a model of internet marketing where advertisers pay for their ad whenever their ad is clicked. The ad appears when user search criteria are matched with the keywords linked with ads. You see these at the top of EVERY search page on Google and they can be found on other websites.

But what is the difference between SEO and PPC?

The penny tour goes like this…

SEO is how you drive organic traffic to your website through optimizing web pages. We have an entire page dedicated to this service if you want more information. PPC are ads which you pay for and these appear at the top and foot of search engine results pages – SERPs. Alternatively, these are displayed on other websites.

Stop Stepping Over Dollars For Pennies

Businesses so often get lost in the cost of a PPC campaign, and ignore what they do…drive revenue! We created this quick infographic based on one of our clients beginning campaigns. They easily make over $1,000 profit with every one of their “widgets” sold. Granted, this probably isn’t an apples to apples example to your business, but hopefully you get the idea. Our highly targeted campaign was able to convert customers. Now, for obvious reasons, their marketing budget has significantly increased. Having a well-created, well-managed, and well-optimized PPC campaign can mean significant customer engagement, which will lead to amazing revenue. 

Conversions Sound Cool...

but what other value does an Ad campaign bring?

Measurable & Trackable

Most PPC advertising runs through Google Ads, which comes loaded with analytics and is easy to measure and track.

Business Goals

PPC is a powerful tool, using ads and keywords for steering and aligning website traffic drivers to business end-goals.

Quick Market Entry

Even if you’re a decade behind, you can get up and running quickly with a little bit of optimization.

Be A Control Freak

With almost endless target options, you can have total control over reaching potential customers.

Play Well With Others

Search Engine Marketing (SEM) adds value to business development departments with focused targeting.

Data, Data, & More Data

Impression, click, and conversion data for each keyword can be used to advise SEO strategy and content marketing efforts.

Get Your Customers Motivated

Start a dynamic adword campaign today and inject your business into every relative keyword search.