social media

Social Media Statistics

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Billion Social Users

In 2022, we have seen an almost 8% increase in active users from 2021


Daily Minutes

The average adult spends 95 minutes a day on social media


Avg Social Networks

The average person bounces between seven different social networks per month.

Group of people holding smartphones up.

Still Not On Social Media?

For businesses wondering when to start making greater investments in social, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.

How Does Social Media Help Your Small Business?

Building Brand Awareness

Social media offers an accessible way for small businesses to create a visible presence. By sharing content and engaging with the audience, you can establish your brand identity and reach potential customers.

Engaging with Customers

Social media platforms enable real-time communication with customers, fostering a community, addressing concerns, and building trust and loyalty. This direct connection strengthens relationships and enhances customer satisfaction.

Targeted Advertising

Through social media advertising, small businesses can target specific demographics, locations, interests, and behaviors, maximizing the effectiveness of advertising spend and reaching the right audience.

Driving Traffic and Conversions

Social media channels can drive traffic to your website or online store, promoting products and services, and encouraging conversions. Special offers, product launches, and call-to-action posts can generate immediate responses.

Competitive Insight

By monitoring competitors' social media activities, small businesses can gain insights into market trends, strategies, and opportunities, helping to position themselves competitively.

SEO and Online Visibility

Social media activity can positively influence search engine rankings, making it an integral part of a comprehensive SEO strategy. Sharing valuable content can increase visibility and attract more organic search traffic.

Cost-Effective Marketing

With limited budgets, small businesses can leverage social media to promote content, products, or services without substantial costs. Even paid social media campaigns can be highly cost-effective when executed strategically.

Collecting Customer Feedback

Social media provides a platform for customers to voice opinions, share experiences, and provide feedback. This valuable information helps in improving offerings, aligning with customer needs, and identifying areas for innovation.

Showcasing Company Culture

By sharing behind-the-scenes content, community involvement, or employee highlights, small businesses can showcase their values and culture, resonating with like-minded customers.

Social media is more than just a digital trend; it’s a powerful marketing channel that allows small businesses to connect, compete, and thrive in a dynamic marketplace. We specialize in creating bespoke social media strategies that align with your brand’s voice, values, and objectives. Leveraging our expertise, we can help you navigate the social media landscape, engaging with your audience in meaningful ways and translating online interactions into tangible business results. Reach out to us to explore how our social media services can amplify your brand and propel your small business forward!

Social Media FAQ's

Social Media's most Frequently Asked Questions

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

Consider first the top social channels in terms of active users: Facebook, Tik-tok, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.

The best time to post on social media depends on several factors. While your choice of platform and your industry both matter, your audience activity plays the biggest role. So ideally, you should look at your post performance to get valuable data about the perfect post timing for your business.

This depends on your industry and what appeals to your target audience, although visuals typically take the cake on social media. Try out some of our social media post ideas and see which ones perform the best to find out what type of content your audience likes.

Social media managers work to represent their companies across social media channels. They control the official accounts for the businesses they work for, run social media marketing campaigns, and interact with customers online.

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