At Lifted Gaze, we’re thrilled to dive into the world of Google’s Local Services Ads (LSAs) and explain why they’re a game-changer for local businesses. Understanding LSAs and leveraging them effectively can revolutionize how you connect with your local audience. Very rarely in are there opportunities that help all parties involved. With Google’s LSAs, not only do business get the quality phone calls from active customers looking for their services, but customers can contact businesses with confidence knowing they have been guaranteed by Google. So let’s explore more of what these Local Service Ads are all about.
What are Local Services Ads (LSAs)?
Local Services Ads are a type of advertising provided by Google specifically tailored for local service providers. Unlike traditional Google Ads, LSAs appear at the very top of Google Search results, higher than the sponsored ads, giving businesses prime real estate on the search page. This positioning is crucial for visibility, as it puts your business front and center when potential customers are actively searching for the services you offer. But the most impactful feature is your listing doesn’t look like an ad. Most customers avoid ads, and with an LSA, your company just looks like a Google approved business, which is huge for building customer trust.
How are LSAs Earned?
To get started with LSAs, businesses must undergo a thorough verification process, including background checks, license checks, and insurance checks, ensuring that only legitimate, reliable providers are featured. This can be a confusing and prolonged process. At Lifted Gaze, we handle the entire application process for you, from start to Green Check Mark. We have extensive experience in this process and know how to keep the process moving forward in your favor.
The Value of LSAs to Local Businesses
The value of LSAs for local businesses is immense. Most businesses have horror stories of paying for PPC (pay per click) ads that seems to always generate clicks and impressions, but never seem to convert. Unlike PPC campaigns, LSAs operate on a pay-per-lead basis, meaning you only pay when a potential customer contacts you through the ad. This model is incredibly cost-effective, ensuring that your marketing budget is spent on leads with high conversion potential. Along with a high conversion rate, Google allows all calls that are not leads (spam calls or call not related to your listed services) to be disputed. Again, Lifted Gaze will monitor each and every interaction with your LSA and handle the dispute process for you. Additionally, LSAs come with a Google Guarantee badge, instilling confidence in potential customers by backing your business with a Google-vetted seal of approval.
Why Choose Lifted Gaze Marketing to Manage Your LSAs?
At Lifted Gaze Marketing, we specialize in optimizing your LSAs to ensure maximum visibility and engagement. Our team of experts understands the nuances of local search marketing and employs the latest strategies to make your business stand out. We handle the intricate details of setting up and managing your LSAs, from the verification process to optimizing your ad for the most relevant keywords.
Our services are 100% Guaranteed. If we fail to get your business verified by Google, then you pay nothing. We want skin in the game with you and our contracts begin once you get your green check mark.
We’re not just about getting you to the top of search results; we’re about building trust with your local community. Our approach is designed to enhance your brand’s reputation and online presence, turning clicks into loyal customers.
For more detailed insights on Google’s LSA service, check out these authoritative sources:
Local Services Ads are an invaluable tool for local businesses looking to boost their online presence and connect with their community. With Lifted Gaze Marketing’s expertise, your business won’t just be seen; it’ll be remembered. Let’s transform your local advertising strategy together. Contact us today to get started!